Download PDF The Hardware Startup: Building Your Product, Business, and Brand
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The Hardware Startup: Building Your Product, Business, and Brand
Download PDF The Hardware Startup: Building Your Product, Business, and Brand
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Review
"The book to read before you pull out your Arduino."- Eric Reis, bestselling author of The Lean Startup"As you start your hardware company, it's worth trading a night's sleep to read this book."- Bre Pettis, Cofounder and former CEO, MakerBot"You need to understand freight forwarding, pricing techniques, the JOBS act, marketing KPIs, open source strategy, brand identity, market sizing, and supply chain management.Or you need to read this book."- Dan Shapiro, CEO Glowforge Inc and author of Hot Seat: The Startup CEO Guidebook
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About the Author
Renee DiResta is Vice President of Business Development at Haven, a marketplace for ocean freight shipping, and a cofounder of the IoT Syndicate on AngelList. She was previously a Principal at O’Reilly AlphaTech Ventures (OATV), where she spent four years as a VC investing in seed-stage technology startups. Prior to OATV, Renee spent seven years an equity derivatives trader at Jane Street Capital, a quantitative proprietary trading firm in NYC. For fun, she plays with data sets, helps run The Maker Map open-source project, and is an avid crafter. Renee holds a B.S. in Computer Science and Political Science from the Honors College of SUNY Stony Brook. She lives on the web at http://noupsi.de and @noupside.Brady Forrest (@brady) runs Highway1, PCH's accelerator. You can see his day-to-day work with hardware startups on Syfy's Bazillion Dollar Club (to be released Fall 2015). He cofounded and shepherds Ignite, a global talk series, and is part of the team currently organizing Ignite SF. He's a Venture Advisor to 500 Startups and helps arts organizations via CAST-sf.org. Formerly, he worked on a number of things at O'Reilly Media, including the Radar blog, Web 2.0 Expo, Where 2.0, ETech, and Foo Camp. Most years, you can find him on the playa.Ryan Vinyard is the Engineering Lead at Highway1, a hardware-focused startup accelerator located in San Francisco under parent company PCH International. He is a mechanical engineer who came to PCH through its consulting arm Lime Lab, where he developed consumer products for Fortune 500 brands. Previously, Ryan worked at startups in the cleantech and electric vehicle space, where he developed novel powertrain, motor control, and thermal systems. Ryan holds a B.S. in Product Design from Stanford University.
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Product details
Paperback: 326 pages
Publisher: O'Reilly Media; 1 edition (June 21, 2015)
Language: English
ISBN-10: 1449371035
ISBN-13: 978-1449371036
Product Dimensions:
6 x 0.7 x 9 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
25 customer reviews
Amazon Best Sellers Rank:
#602,813 in Books (See Top 100 in Books)
In an age when it's easier than ever to build a one-off device, the number of hardware kickstaters, startups, and fledgling business is booming. But there's still a wide gulf between building something once and achieving success. This is a book from three people with deep experience on how to span that gulf: How to build the right product, how to go from a prototype to manufacturing, how to find your customers, how to price, and generally how to go from a great idea to a successful business.Highly recommended.
Loved the section about accelerators, though some of them have already ceased to exist or have rebranded! Still, it teaches you what to look for in accelerators, not just their names. Same goes for the whole book, teaches you how to think as a hardware entrepreneur. Refreshing to get custom-tailored advice when most startup books only discuss SaaS
This is a great book that combines data and a lot of practical experience. The authors have advised and analyzed a ton of successful (and unsuccessful) startups and they've distilled it into a ton of institutional knowledge. If you're doing (or even considering doing) a hardware startup, you'd be nuts not to take some hours out to get the benefit of their fast amount of research and experience, there are not more efficient ways to get a bit up the learning curve than by reading this book.
Packed with relevant information for hardware entrepreneurs, info that can be difficult to find elsewhere. Of the many books I've read (fully or partly), this would be the first I recommend to anyone building a hardware startup.
Lots of useful info. I especially like that they include a few concrete examples in each category they discuss - e.g., editors, lawyers, etc.
Our company pivoted from software to hardware and this book was a good high level introduction. Every single topic should be a book in it of itself, so this is just an intro.
Read this if you are a fledgling hardware entrepreneur.
Well written, easy to read guide to planning your own embedded product based start-up.
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