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Review
Eric Ward and Garrett French have put together a solid, easy-to-read link-building primer. The book provides simple explanations and straight forward advice when it comes to building links; chapters are well outlined and flow from point to point. If you are new to link building this book is a great resource for anyone looking for tools, tactics, and case studies to learn from.- Debra Mastaler, President of alliance-link.comEric Ward has been a thought leader in how to build links the right way since before there even was a right way. His extensive relationship building background mixed with challenging projects has given him insights and methodologies that are advanced and increasingly necessary in today's Internet marketing world. He has brought his many years of hard fought experience to the pages of this book, and I heartily recommend it to anyone seeking to grow their skills.- Bruce Clay, CEO of International SEO firm bruceclay.com, and author of Search Engine Optimization All-In-One for DummiesEric Ward pioneered the practice of link building as a marketing channel and continues to be among the thought leaders of the field. His expertise and hands-on experience are virtually unmatched, and I'd recommend his book to anyone who uses links to help grow their business.- Rand Fishkin, CEO of SEOmoz.orgThose who want link building done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium.- Jim Sterne, targeting.com, Founder of the eMetrics Marketing Optimization Summit and Founding President and current Chairman of the Digital Analytics AssociationAn SEO classic! This link-building book by far provides the very best advice, stories and actionable white- hat link-building tips. This is the best link-building book I have ever read!- Nick Stamoulis, Founder of SEO Firm BrickMarketing.comFor anyone who's been ‘hit’ by Panda, Penguin, or any other algorithmic update by Google, this book is a must-read. It’s time to quit looking over your shoulder and start building links that will stand the test of time. Eric has been one of the foremost thought leaders on link building since before links became a dominant ranking factor, so there's no one better to train you on seeking out and acquiring the high-quality links that will bring you visibility and mindshare that go far beyond search engine results.- David Mihm, DavidMihm.com, Co-Founder of GetListed.org.Eric Ward is the old school mac daddy link master.- Lee Odden, CEO of TopRank Online Marketing, Publisher of toprankblog.comEric's skill at website promotion is legendary. We've been using his services since 1995, and on more than one occasion had to work closely with our hosting service to keep our servers up under the high traffic loads that resulted from Eric's publicity!- Amy Strycula, Founder of CatsPlay.comEric Ward has been building links and educating people on how to do it the right way since before even search engines decided links were important. Read and learn!- Danny Sullivan, Founder and Editor-in-Chief of SearchEngineLand.comEric Ward is hands-down the smartest thinker in the space when it comes to link building. I guarantee this book will open up any mental blocks you've had about where to get started and set you on a path to becoming a link magnet.- Mike Grehan, Publisher of Search Engine Watch and ClickZ.com, Producer SES International, and SEMPO Board of DirectorsIf you're in SEO and take your job seriously, you know Eric and Garrett. When Eric and Garrett talk about link building, you listen. The only issue when they talk is— there's too much genius to write it all down. So, when they do the writing down for you, you buy the book and read it. Twice. At least. You won't regret it.-Joost de Valk, Founder and CEO of Yoast.comEric is the undisputed master of quality link building. We've worked together for years and he's frequently surprised me with new insights and little-known, and easily executed, strategies to build our customers' backlink portfolios.- Richard Stokes,CEO of AdGooroo.com and author of Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords and The Ultimate Guide to Pay-Per-Click Advertising
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From the Inside Flap
Link. Rank. Profit.The web today is comprised of trillions of links. Who links to your site and how they link to it is the fundamental factor driving your search engine rank and your website traffic. The question is—how do you control this? Link building expert Eric Ward and online marketer Garrett French provide the answers. Simplifying the complex world of web links, Ward and French show you, step by step, how to employ a link-building campaign to attract quality links, drive more traffic, and dramatically boost your search rank."Eric Ward has been building links and educating people on how to do it the right way since before even search engines decided links were important. Read and learn!"- Danny Sullivan, Founder and Editor-in-Chief of SearchEngineLand.com"Eric Ward is hands-down the smartest thinker in the space when it comes to link building. I guarantee this book will open up any mental blocks you've had about where to get started and set you on a path to becoming a link magnet."- Mike Grehan, Publisher of Search Engine Watch and ClickZ.com, Producer SES International, and SEMPO Board of Directors"If you're in SEO and take your job seriously, you know Eric and Garrett. When Eric and Garrett talk about link building, you listen. The only issue when they talk is that there's too much genius to write it all down. So when they do the writing down for you, you buy the book and read it. Twice. At least. You won't regret it."Joost de Valk, Founder and CEO of Yoast.com"Eric is the undisputed master of quality link building. We've worked together for years and he's frequently surprised me with new insights and little known (and easily executed) strategies to build our customers' backlink portfolios."- Richard Stokes,CEO of AdGooroo.com and author of Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords and The Ultimate Guide to Pay-Per-Click AdvertisingEric Ward founded the Web's first link- building and content-publicity service in 1994, called NetPOST. Today, he provides strategic-linking consulting and training via EricWard.com. Ward, a.k.a LinkMoses, publishes a private linking tactics newsletter called LinkMoses Private, and has developed content linking strategies for PBS.org, WarnerBros, The Discovery Channel, National Geographic, and TVGuide.com. Eric has spoken at over 150 web industry events and contributes to search industry news sites SearchEngineLand.com and SearchEngineWatch.comGarrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information.
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Product details
Series: Ultimate Series
Paperback: 300 pages
Publisher: Entrepreneur Press; 1 edition (March 1, 2013)
Language: English
ISBN-10: 9781599184425
ISBN-13: 978-1599184425
ASIN: 1599184427
Product Dimensions:
7.9 x 0.6 x 9.9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
88 customer reviews
Amazon Best Sellers Rank:
#399,141 in Books (See Top 100 in Books)
I just got done reading the whole Ultimate Guide to Linking book. I didn't think it would be fair to review without reading the whole thing. I bought this book because it had high reviews. Joost de Valk, the Yoast SEO guy, promoted the book. "Read it twice" he said... Joost even wrote a section in one of the last couple of chapters.I have to start with the negative as this was what I felt through most of the book. This wasn't an easy read. Most of the time I felt like I was reading an out of touch academic book. There's not a lot of practical hands on instruction; do this, do that. I started this book excited. Chapter 1 went by. I thought, "OK! It's an intro! He's building up to some good advice!" Chapter 2, much of the same. I thought, "That's fine, it's a big book! Gotta build up to it!" Chapter 3 and 4 went by. By chapter 5, I realized that the book was going to be that way. I just forced myself to press on. Quite a lot of the tools/websites mentioned are things you need to pay for. The middle of the book is good up until Chapter 24 until the end. Chapter 24 was about link building lessons from 6 SEO dudes you probably don't know. I got the feeling most of them were just writing as an advertisement for their own businesses. The last of those 6 SEOs was Mike Grehan. That dude wrote 13 of the most boring pages in this book. What he said can all be summarized in a paragraph that you might actually remember. "The rich get richer, so start getting rich so you can get richer!" Or, get a lot of links, then you'll start naturally getting more links! Finally, Chapter 25... written by Jon Cooper. It had a few good pieces of advice. I was very turned off by how much he spammed his webpage. It's a chapter basically begging for you to visit his site as he throws his URL at the end of almost every paragraph. It does have some ok advice here and there, but man... The book DID have a few good chapters consistently. It's almost like this book was written by 2 separate people, and it was! I just wonder who wrote what. I hope it was Eric who wrote the middle to end sections.Now for the positive. There's good advice here, it just comes late. I forced myself to push on through the whole book, and i'm glad I did. Chapter 15-23 was good. It changed my view of how backlinking should work. There's just no easy way to say it. It's all about emailing people and asking them to link to your content. The authors show how they have done that through the years. Note that this is a pure white hat linking book. For a book so thick, I thought it would at least cover more gray / black hat link building strategies, at least the good ones anyway.I think the book could have been condensed. It would have been nice to have Eric do a walk through of something like an example campaign. I'm still not even 100% sure what a link campaign is! Writing down all of the link prospects and keywords or something? The book didn't define it before it started talking about it. This book is like a steak with lots of fat and bone that needs to be cut. It's got good stuff, just hard to get it.
Unbelievable link-building insight by the Jedi Master of link building himself - Eric Ward. Loved it and appreciated it. Only complaint is Garrett French's writing style is very difficult to understand. It was like chewing sawdust. But the intelligence in this book regarding link building is astounding so it is worth it. A must-read for anyone who wants to raise their page rank, strengthen relationships, increase website visibility and authority and better optimize for SEO.
As a young CEO I am always looking for ways to do SEO and Marketing by myself instead of paying a company to do so. This book has allowed me to start link building on my website. The best part about it is I have already started to see a noticeable increase in views and sales from reading this book. Overall I would recommend this book. IT is a great read for anyone starting their own business!
This book is loaded with ideas and methods for creating links to your site that can not only get it ranked in the SERPS but can also generate a huge volume of traffic from related sites in your market or industry. It's not quite the ultimate guide though because while Eric and Garrett walk you thru their processes for effective link building there are pieces or thought processes not thoroughly explained. Parts of the book reveal methods at a high level and then leave it up to the reader figure out how to apply them. Granted every market, niche, and industry are unique thus requiring different approaches, vocabulary, and assets. However it would've been extremely helpful to have 5-10 consistent examples throughout the book of major markets so the differences in approach and application of link building methods was more clear. Even without the examples though the book is excellent and a must read for anyone looking to rank their site in the SERPS and drive a lot of non-paid traffic.
Link building is the most important yet hardest part of SEO (Search Engine Optimizations). The authors have done a great service by publishing a "how to" book on link building. While not easy, this is a critical part of successful SEO. I highly recommend this book to all my students, especially those who have mastered the basics of "on page" SEO and gotten the "easy" links.
This book is just as viable as it was three years ago when I bought it. How many other SEO books can say the same? None that I have found yet.
Excellent book about the correct (and safe) way to position your site in search engines like Google. Must read if your business needs more Internet leads and sales.
Eric ward and that French guy know what's what in the world of website promotion and publicity. Essential reading for anyone doing SEO or anyone that has a website that they want other people to know about.
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